The Australian Mango marketing plan for the 2023/24 season has 3 focus areas: Celebrating the iconic joy that is mangoes, being unmissable in store during the season, and sharing the joy of Aussie grown mangoes beyond our shores.
This season, the program encourages Australians to ‘Taste the Sunshine’ and try hedgehogging a mango - an easy way to slice the cheeks, dice the flesh and then turn outward to enjoy the delicious, and juicy taste of Australian mangoes
For further information on this year’s campaign, please contact Hort Innovation Marketing Manager, Belinda Van Schaik or the AMIA Supply Chain Engagement Manager, Andrew Burns here.